Behind the Boutique Kristina Nissen Wall Street Journal in Brief

If I had a dollar for every time I couldn’t get to my morning paper, my retirement fund would be the least of my concerns. Sometimes I just look at the paper folded on my kitchen counter and remember a time I actually got to it almost every day. Those days are gone.

Alas, I got to the business section this morning and now I’m bringing it to you in summary form because you probably don’t have time for that shiz!! Enjoy and hopefully you’ll learn something random about a company you use every day 🙂 View Post

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Behind the Boutique Kristina Nissen Lessons Starting Shop

I had a recent conversation with someone about Ellie & June, and they reminded me of how different things were just one year ago today (read the first 10 things I did when I started my business here). She asked me what lessons I’ve learned so far, and what surprised me the most since the shop launched last July. I thought I’d take our conversation a step further and write a blog post about it!

I started this blog to document and share my experience in entrepreneurship and motherhood (among other things); so today, I’m speaking to three surprising things I’ve learned since starting Ellie & June. I’ve only listed three since I didn’t want to write a novel (although that’s already questionable), but it’s my hope that if nothing else, you’ll gain something for your business, or even yourself. Enjoy! View Post

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Behind the Boutique Kristina Nissen My Favorite Instagam Accounts

Okay, so I’m new to Instagram; but holy smokes is it a great place to discover great people!! Today I’m sharing a few of my favorite accounts (emphasis on few because there’s plenty more where this comes from) across a variety of different categories. These accounts range in size (per following I mean), but I hope there’s at least a few that are new to you today 🙂 I’m also calling this Volume I because I know I’m going to want to share more with you down the road 😉 Enjoy! View Post

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Behind the Boutique Kristina Nissen Ellie & June Shoot with Ellie


Outfit 1 | Evandale Dress
Outfit 2 | Boho Maxi Skirt and Boho Crop
Toddler Tote | Ryla Bag


This past weekend we had one of the sunniest days we have had in a long time. So after spending the morning cooking breakfast and sipping coffee, I cleared out my living room, set up our newest backdrop, and took some shots of Ellie in her favorite pieces from our shop. These are all on CRAZY SALE until Friday, so be sure to pick them up if you love them!! Here’s some of my favorites from the day 🙂 View Post

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Behind the Boutique Kristina Nissen Kids Owning Stock

When my kids have reached an age where they have more defined interests, I’ll encourage them to buy stock in companies they’re interested in. Obviously I’m not talking about loads of money here; I’m also not talking about all of their money. I’m talking about just enough to care about how the business is operating and what their investment is doing. I’m especially interested in having them invest where they eventually will/would like to work. Here’s why: View Post

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