Okay… so I’ll be totally honest: When I pulled out this women’s oversized boho dress from our inventory I thought “wow, this dress is intended to fit far looser than I remembered” (recall that I hadn’t seen the clothes since March). Of course I put on Ellie’s dress and I loved it. Pink Chicken always has a great hit rate. Turns out I LOVED the oversized fit. It was comfortable, more than anything. There wasn’t any straightening it out, or feeling like it was tight in the wrong areas (worst thing ever); quiet the opposite. We headed into town and I was far too comfortable to remember that I had clothes on. I basically felt naked. Except not in a hide-yourself-as-quick-as-possible kind of way.
What I love most about capturing these two pieces together on Ellie and me, is that this outfit pairing wasn’t planned. I literally got in some fall items, had them hanging in my office, and realized that they were hanging next to one another like long lost relatives. That’s the entire premise of Ellie & June: clothing for mother and daughter (or any Ms. and Miss.) within the same aesthetic. My head always explodes when I go to stores anymore. There’s far too much clutter, and I’m not that good with brands. I just go to Nordstrom to get a white shirt… I’m agnostic to who makes it. So with Ellie & June, the value proposition is an intimate collection of pieces that match for mom and child. I want things to be easy, and efficient. There’s no need for heads to explode. Yes, I give attribution to the brands. Namely because they deserve that credit, but also because of the price point of some of the items.
We’re starting to see more and more items come into the store that we ordered earlier in the year. As I buckle down and lose my mind over a million things that need to be done, I hope you’ll love what we have coming 🙂
Have a wonderful Monday friends!!